J.D. Powers Interview
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Key Trend To Watch: Despite the national media's fixation on Trump negatives, small business leaders seemlingly are becoming more confident in the economy. Surveys and polls of executive confidence point to increasing investment and hirings. At the same time, reliance on social media channels seem to be picking up. All in all, a positive sign for small businesses whose average sales footprint has doubled in the last three years.
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New Book: 97+ Experts Advise On Growing Small Businesses
By JoAnn Laing
A Better Mousetrap To Generate Leads Through SEO Can Add Profit Dollars.
Build a better mousetrap, and the world will beat a path to your door.
This adage is as true today as it was when Ralph Waldo Emerson said it in the late nineteenth century.
In today’s world for many small businesses the better mousetrap is focused around enticing customers to come to their website.
To do this companies need to rely on search engine optimization or SEO.
Dreaded by many senior managers, SEO has become the strength of some companies while leading to ruin for many others.
To be sure, thoughtful pundits argue social media efforts should be the cornerstone of any marketing effort. Still, SEO can be an effective tool for generating leads and eventually sales.
What has changed is the simple truth, more people are centering their activities on their smart phones than their computers. This trend is expected to continue to accelerate in coming months and years.
